Striking a Balance Between Art and Commerce Is Powering Global Success of Korean Content – Busan Panel
Rebecca Souw Achieving a balance between artistic creativity and commercial appeal has been a key component of the success of the Korean film and TV industries, said senior executives at the Asin Contents & Film Market, held this week as part of the Busan International Film Festival. Leading U.S. producer Ted Hope said that “Being audience focused but ambitiously creating authored work,” is significant and that Korean filmmakers are able to tap into a wide range of emotions. Yang Yoomin, a Korean producer who has worked with hit filmmaker Yeon Sang-ho, explained why such a discussion was important. She gave the examples of the Hong Kong and Japanese film industries which have both at times enjoyed international success, but which have recently been eclipsed. Hope said that Hong Kong films and Japanese animation are at opposite ends of the spectrum stretching from commerce and art films, but said that Korean stories demonstrate a balance between authorship and audience-focused approaches.