Inside How the LuLaRoe Pyramid Scheme Became the Explosive Amazon Docuseries ‘LuLaRich’ (EXCLUSIVE)
Kate Aurthur editorJenner Furst and Julia Willoughby Nason had only been working for a few months on “LuLaRich,” their docuseries about the clothing company LuLaRoe — which operates as a multi-level marketing company, a.k.a. a pyramid scheme — when they learned the company’s co-founders, DeAnne and Mark Stidham, were willing to sit down with them.The project, which Furst and Nason directed for Amazon Studios, had been the idea of Cori Shepherd Stern and Blye Pagon Faust of Story Force Entertainment.