NBC’s ‘Sunday Night Football’ Kicks Off Season With Logo Change
Brian Steinberg Senior TV Editor NBC has new teams leading both “Sunday Night Football” and “Football Night in America.” And it will serve up new logos for both shows as well. For 16 years, viewers of both football broadcasts have seen their titles arranged in a “shield” design. This season, the programs are getting a new look, with title logos that can be displayed more readily no matter the venue on which each program is being watched. “It’s not a one-size-fits-all design direction. It’s far more nimble and less limiting than what a metallic shield was able to offer,” says Mark Levy, the NBC Sports senior vice president of original productions and creative who oversees the design of the division’s programming. “It just offers a flexibility that allos designers and animators a level of creativity” they didn’t have in the past.