China Mobile Gaming Revenue Hit Highest Annual Growth Since 2017 in Pandemic Year
Rebecca Davis editorChina’s local mobile gaming revenue grew 31% year-on-year to $29.2 billion in 2020, notching the highest annual growth rate since 2017, according to market research firm and consultancy Niko Partners.China’s export game revenue actually grew even more than local game revenue, rising 36.7% last year.After COVID-19 prompted the Chinese government to impose lengthy stay-at-home lockdown orders nationwide starting last January, the local games market has changed and shifted.“While China has mostly returned to normal, the pandemic and resulting lockdowns led to major changes in gamer behavior, engagement, and spend throughout the year,” assessed Lisa Hanson, Niko Partners founder and president.