Madison Avenue May Make New Push To Create Streaming Shows, Series
Brian Steinberg Senior TV EditorRunning traditional ads on streaming services like Disney+, Netflix and Amazon can be difficult. Some advertisers may choose a different route by creating some of the programming those broadband services use to get people to subscribe in the first place.A new study from Interpublic Group’s Magna media-research unit and Amazon Ads found that consumers don’t seem overly concerned whether a TV show they watch is created by an advertiser or a more traditional production studio, so long as the content is entertaining.