VR Pioneer Tony Parisi: Real-Time Technology Is Helping People Get the Job Done
Marta Balaga Speaking via live stream at NewImages Festival on Thursday, Tony Parisi, global head of AR/VR ad innovation at Unity Technologies, and one of virtual reality pioneers, made his point clear: real-time technologies that entertain us today will be used to help us work and communicate in the future.During his keynote speech “The Real-Time Revolution Is Here,” Parisi noted that while VR is reinventing storytelling, it’s also being used to help people learn, train, build and be productive, and with AR, digital content can be seamlessly integrated into the real world. “These two technologies taken together, they are the future.