Netflix Marketing Exec Tina Rubin Jumps to Virtual-Concert Startup Wave as CMO
Todd Spangler NY Digital EditorWave, a startup that produces interactive virtual-entertainment concerts, has hired Tina Rubin as chief marketing officer.Rubin, a marketing veteran with nearly two decades of experience, joins from Netflix, where she was head of strategy and consumer marketing for its YA and family original TV shows.At L.A.-based Wave — whose investors include Scooter Braun and Alex Rodriguez — Rubin will oversee global marketing strategies and partnerships, reporting to CEO/co-founder Adam Arrigo.