Changed Storytelling Is Helping Korean Content Stay in Touch With Audiences
Rebecca Souw Korean film and TV story-telling has expanded and adapted under the influence of both COVID and streaming video. As a result, screenwriting today may be more in touch with audience needs, media executives in Busan heard. A panel discussion on Saturday, organized by the Busan Story Market, a new wing of the Asian Contents & Film Market (ACFM) sought to define Korean story telling and analyze why it is currently so successful. One explanation offered by Hwang Hyejung, chief content officer at Korean streamer TVing, was that writers have broadened their outlook to include more current and realistic topics. Romantic comedies and melodramas are no longer the defining genres.