Ben Affleck and Matt Damon Launch Independent Production Company Artists Equity
Ben Affleck and Matt Damon launched their own independent production company Artists Equity Sunday, an artist-led studio that hopes to empower filmmakers’ creative visions through entrepreneurial partnerships.The production company’s first project will feature Affleck in front of and behind the camera as director and cast member while Damon stars in a the real-life story behind the creation of the iconic Air Jordan brand. The project is slated for release in 2023 in partnership with Amazon Studios, Skydance Sports and Mandalay Pictures and is one of three projects the company anticipates in 2023.Artists Equity, which is also led by Gerry Cardinale’s investment firm, RedBird Capital Partners, serves as an intellectual property monetization platform that seeks to enable all participants in the production to share in profits as well as partner with established and emerging filmmakers seeking a talent-friendly environment.