Coca-Cola Aims to Sell Sustainability, Not Soda, in Animated YouTube Pitch
Brian Steinberg Senior TV EditorThe people who once said they’d like to teach the world to sing now want to instruct it on how to recycle.Coca-Cola has over the decades used TV commercials to make consumers feel good about buying drinks that range from Sprite to Smartwater. To instill similar feelings about recycling the many bottles and cans that contain its beverages, however, it’s testing a different tactic.Coca-Cola has enlisted science educator Bill Nye to star in a nearly three-minute animated vignette that is available to stream on YouTube and takes viewers inside the recycling process.