Why Endeavor Teamed Up With the XX Project to Promote Diversity and Inclusion
Angelique Jackson When Michelle Edgar founded the XX Project in 2016, her primary goals were to empower women to form collaborative partnerships outside the traditional networking conferences.Since then, XX Project has featured many industry leaders, including Epic Records president Sylvia Rhone, iHeartMedia’s Gayle Troberman, journalist Soledad O’Brien, Suzanne De Passe and Eve and Equinox founder Lavinia Errico, in conversation.“It’s not just about how to get more business done, but how do you also be your best self,” Edgar, who also serves as Epic Records’ VP Brand Marketing, tells Variety.But, like most businesses, Edgar says that the XX Project’s strategy had to pivot after the pandemic struck.