HGTV Orders ‘Barbie Dreamhouse Challenge’ Series as Part of Cross-Network Summer Promo for Greta Gerwig’s ‘Barbie’ Movie (EXCLUSIVE)
Jennifer Maas TV Business Writer HGTV is about to make Barbie fans’ dreams come true with the ultimate home-reno series based on everyone’s favorite doll: “Barbie Dreamhouse Challenge.” Premiering this summer, the Ashley Graham-hosted four-episode event is launching ahead of the July 21 release of Greta Gerwig’s “Barbie” movie as part of a giant cross-network promotion across Warner Bros. Discovery linear channels to support the much-anticipated Warner Bros. Pictures film. “Barbie Dreamhouse Challenge” will feature eight teams of HGTV superstars (and one Food Network star) as they transform a Southern California home into a real-life Barbie Dreamhouse, as supermodel Graham — who has her own Barbie modeled after her and will be driving a Barbie pink corvette on the show — hosts. The teams will overhaul areas of the home with an era-specific style, such as an early 1960s atomic age kitchen, a ‘70s disco vibe for Ken’s Den and a main bedroom decked out in ‘80s glam.