Apple’s New iPad Pro Ad Sparks Outrage as Hugh Grant and More Slam Tech Giant: ‘The Destruction of the Human Experience’
Todd Spangler NY Digital Editor An Apple commercial for the new iPad Pro tablet showing an industrial press literally crushing a TV, musical instruments, books and more ignited an angry backlash among many in Hollywood and other creative industries. The ad, titled “Crush!”, shows an array of various objects — including a record player, a piano, a guitar, an old TV set, cameras, a typewriter, books, paint cans and a classic arcade game machine — getting compressed into (voila!) the new iPad Pro.