Paramount Outlines International Distribution and SVOD Strategy – Series Mania
Manori Ravindran International EditorParamount is the latest studio to plant its flag in the ground at French TV drama festival Series Mania, where international CEO Raffaele Annecchino broke down the company’s international distribution and SVOD strategy.In a keynote moderated by Variety’s Italy and West Asia correspondent Nick Vivarelli, Annecchino detailed plans to focus internationally on premium SVOD service Paramount Plus and FAST offering Pluto TV, which has more than 64 million monthly users. Also in the mix to “compete with our ecosystem,” according to Annecchino, is Paramount’s JV with Comcast, SkyShowtime, which is launching in 20 European markets where Paramount Plus won’t be available.By the end of 2022, both Paramount Plus and SkyShowtime will be in more than 60 markets in Europe.