Atlantic Records Names Keith ‘Keefa’ Parker Vice President of A&R
Variety Staff Follow Us on TwitterAtlantic Records has named Keith “Keefa” Parker Vice President of A&R. Based in Los Angeles, Parker most recently served as an executive producer on Roddy Ricch’s breakthrough album, “Please Excuse Me for Being Antisocial.” He is currently working with Ricch on his second studio album as well as A&Ring the new album from Ty Dolla $ign.“Keefa was literally born into L.A.’s rap culture, and he lives and breathes the music,” said Dallas Martin, Atlantic’s senior vice president of A&R.