Byron Allen’s HBCU Go Streamer Strikes CBS Stations Deal for 2022-2023 College Football Season
Jennifer Maas TV Business WriterByron Allen’s free streaming service HBCU Go has struck a nationwide licensing agreement with CBS stations that will run through the 2022-2023 college football season.Under the distribution pact between the Allen Media Group-owned digital platform, which focuses on coverage of the U.S.’s 107 Historically Black Colleges and Universities (HBCUs), HBCU Go’s sports programming will be carried on CBS owned-and-operated duopoly stations in these key TV markets: New York, Los Angeles, Philadelphia, Dallas, Atlanta, San Francisco, Boston, Seattle, Tampa, Detroit, Miami and Pittsburgh.As a result of the new CBS stations deal, HBCU Go — which recently got the rights to air premier NCAA Division 2 HBCU conference sporting events in a pact with Southwestern Athletic Conference (SWAC) and the Central Intercollegiate Athletic Conference (CIAA) — will be available in 60% of U.S. television households and 70% African-American households.