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Asda shoppers spot 'hidden message' on delivery driver badges

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manchestereveningnews.co.uk

As levels of loneliness in the UK continue to rise in the run up to Christmas, supermarket giant Asda has come up with a new campaign to get shoppers and its staff talking.From today, shoppers may spot delivery drivers wearing badges which say 'Happy to Chat' - and can enjoy a good old chinwag with any employees wearing them.The badges have been launched as part of Asda's new 'Delivering Christmas Kindness' campaign, which seeks to tackle loneliness in UK communities as we head towards the festive period.Asda says that 7,500 of its delivery drivers will now have the option to wear one of the 'Happy to Chat' badges - which could offer a simple, yet crucial lifeline to some of the loneliest people in the UK.The badges are not compulsory, so.

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