Prime Video Italy is taking a leap “not only at national level but at international level” with its originals strategy, its scripted boss has said.
Davide Nardini was bullish with his confidence in upcoming shows including Costiera from Adam Bernstein and Citadel: Diana, as he addressed attendees on the first day of the AVPSummit in south Italy.
The likes of Costiera, he said, “create a competitive framework for us not only at national level but at international level,” describing its potential to be a “big series devised for international audiences travelling abroad.” “We asked Adam Bernstein to work on a quintessentially Italian project trying to be strong in the international market,” said Nardini. “This is the type of partnership we would like to build.” Starring Greys Anatomy’s Jesse Williams, the show from Fargo helmer Bernstein is an Italian action-drama series filmed in English.
Williams plays Daniel De Luca, a half-Italian former U.S. marine who returns to Italy, the land of his childhood, as a fixer in one of the world’s most luxurious hotels on the spectacular Positano coastline. “In a very crowded storytelling market we want to be identifiable and create our identity,” said Nardini. “We are now in a stage of expansion in that respect.” With that in mind, Nardini spotlighted the “exciting” potential of Citadel: Diana, the Italian version of the Russo brothers’ big-budget TV series franchise led by Italian star Matilda de Angelis.
Read more on deadline.com
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