How Streamers Like DAZN Are Scoring Sports Broadcasting Rights From Pay TV Operators in Europe
DAZN, with backing from local telco streamer Telecom Italia, plunked down more than $1 billion per season for a three-year contract for the bulk of Italian Serie A soccer rights, displacing Comcast-owned pay TV operator Sky. A watershed moment for sports broadcasting, the deal marked the first time a streamer has nabbed exclusive rights to a major domestic league in its native territory.