Mary J. Blige Boosts Hologic in Super Bowl Commercial Debut
Brian Steinberg Senior TV EditorHologic has been around for 36 years, but it’s only just getting around to using TV commercials. And its first TV ad will debut on the media’s biggest stage.“Go big or go home,” says Jane Mazur, the company’s vice president of communications.The medical-technology company will take to Super Bowl LVI on NBC with a 30-second ad slated to appear in the first half of that game that features Mary J. Blige, the artist who also figures prominently in Pepsi’s halftime show in the same event.