Facebook Adds Music Videos In Deal With Major Labels, Swipe At YouTube
Jill Goldsmith Co-Business EditorFacebook said Friday it will launching a new feature in partnership with top labels to bring official music videos to U.S. users, zeroing in on a space dominated by YouTube.Partners including Sony Music, Universal Music, Warner Music, Merlin, BMG, Kobalt and indie labels and publishers will contribute content to a new destination for Music in Facebook Watch that users can explore by genre or artist, Tamara Hrivnak, VP of Music Business Development and Partnerships, Facebook wrote in a blog post announcing the move.“Artist/Fan connection on Facebook is deeper and more authentic because of tools like Stories, Live, and custom AR effects.