CBS Unveils New Comedy Campaign, Adding a ‘Chuckle’ to the Eye and Poking Some Fun at Its Tiffany Heritage (EXCLUSIVE)
Michael Schneider Variety Editor at Large For decades, CBS was known as the “Tiffany Network.” Now, CBS president/chief marketing officer Mike Benson is ready to “break some Tiffany glass.” The exec, who has been giving CBS a modern image overhaul since taking over in 2019, has now turned his attention to its comedy brand. Timed to the fall launch of the Eye network’s four comedies, Benson has introduced the campaign “You’re Laughing at CBS.” “People will say that CBS is old and stodgy, but actually, if you look at our programming, it’s really not,” Benson said.