Atlantic Launches Joint Venture With Cobra Starship Alum Gabe Saporta, TAG Music (EXCLUSIVE)
Jonathan Cohen When Gabe Saporta aligned with Atlantic in 2007 via his band Cobra Starship’s deal with Fueled by Ramen/Decaydence, he’d already been through two other major-label systems and wasn’t overly optimistic things would be much different this time around. Much to his surprise, “Atlantic was unique in always letting us be our weird little selves,” helping the group score two multi-platinum top 10 hits on the Billboard Hot 100 amid a third wave of emo and pop-punk upstarts such as labelmates Fall Out Boy and Paramore. As such, it’s fitting Saporta is again back in business with Atlantic, even though he’s long since shifted from his lead singer role in Cobra Starship to one behind the scenes in management and artist development with his company TAG Music. (Note: Saporta’s company is not to be confused with a 1990s indie-centric Atlantic imprint also called TAG — for The Atlantic Group — that featured such artists as Jawbox and Fountains of Wayne.)