Fox Entertainment, Bento Box Enter NFT Space, Launch $100 Million Creator Fund Through Newly Formed Blockchain Creative Labs
Elaine Low Senior TV WriterFox Entertainment and its animation studio Bento Box Entertainment are getting into NFTs — non-fungible tokens — and launching a $100 million creator fund through its newly created business unit, Blockchain Creative Labs.Blockchain Creative Labs will be based in Los Angeles and operate under the Fox Entertainment banner, with Bento Box CEO Scott Greenbreg serving as chief executive of the lab. Greenberg, in this capacity, will continue on heading Bento Box and reporting to Collier.“Entrepreneurs at our core, FOX and Bento Box are uniquely situated to bring exciting offerings to the digital goods, token and NFT marketplace,” said Greenberg.