Ron Popeil, ‘Set it and forget it’ infomercial star, dead at 86
told TMZ that Popeil had a medical emergency on Tuesday and died Wednesday morning surrounded by family at Los Angeles’ Cedars-Sinai Medical Center.Popeil was best known for the “Set it and Forget it” catchphrase used to sell Showtime Rotisserie in late-night infomercials. Long before air fryers became the kitchen appliance du jour, the countertop rotisserie appliance took the home cooking world by storm, having sold over $1 billion worth, TMZ reported.The mogul is credited with coining the oft-used infomercial phrase, “But wait, there’s more!” But the same can be said about Popeil, who was more than an infomercial guy.He created the entire concept.Popeil was not just a face selling a product like the influencers of today.