Omar Courtz: Celebs Rumors

Thania Garcia Though it started as a video-sharing app, TikTok has become an effective (and totally unpredictable) tool for musicians and record labels looking to shed some light on a new single. Now the app is putting its music industry skills to the test with the launch of “Elevate,” a new rising artist platform that will make the most of the app’s built-in music discovery tools to support fresh talent. The initiative launches today with musicians: Chinchilla, Sam Barber, Omar Courtz, Isabel La Rosa, Kaliii, and Lu Kala. TikTok will provide the selected creators resources including early access to new features, and will additionally receive support from TikTok’s official social handles. “Elevate’s” inaugural program will run through October.

Paola Nicole Marrero Rodríguez, known professionally as paopao, is a Puerto Rican Latin GRAMMY-winning singer-songwriter leaving her mark on the music scene with her Reggaetón and Alternative Pop tracks.The rising star rose to prominence after signing her first record and publishing deal under RichMusic, in 2021. The same year she released her debut single, “pal sex,” and months later, her second single, “ascensor” featuring Omar Courtz, generated praise from renowned artists Sech and Dalex, among others.Poised to become the next big thing in Latin music, paopao dropped “tenemos que hablar” featuring iZaak, in 2022 and continued garnering more attention after releasing the all-female EP “hembrismo” featuring La Gabi, ARIA VEGA, Cami Da Baby, and Villano Antillano.The up-and-coming Latina artist is breaking the mold and leading a new women empowerment movement through her music; therefore, Budweiser included her as one of the seven females and eight Latin artists included in an NFT collection.