Channel 4, Motion Content Group Launch Fund for Ethnically Diverse Companies
Naman Ramachandran U.K. broadcaster Channel 4 and Motion Content Group (part of GroupM, WPP’s media investment group) have launched a multi-million pound fund to boost commissions from small and medium sized ethnically diverse-led production companies.The Channel 4 and Motion Content Group Diverse Indies Fund will be editorially overseen by Channel 4 senior commissioning Editor Vivienne Molokwu and for Motion Content Group, the fund will be managed by head of diversity, equity and inclusion, Deep Sehgal.The fund is designed to back and bring to life ideas from creative leaders who are from diverse ethnic groups and these ideas need to be “creatively exciting, entertaining and returnable,” Channel 4 and Motion Content Group said in a statement.