CAA Names Joanna Popper Chief Metaverse Officer
Brian Steinberg Senior TV EditorCAA is keeping an eye on NFTs — and other new digital acronyms that represent some of the new methodologies Hollywood is using to distribute entertainment.Joanna Popper has been named Chief Metaverse Officer at the large agency, tasked with setting strategy and business priorities for CAA and its clients as entertainment and media companies dive more deeply into virtual reality, blockchain and non-fungible tokens. The title and position are indicative of the new attention movie studios, TV networks and advertisers are paying to cutting-edge ways of disseminating intellectual property to fans and consumers.“CAA has always been at the forefront of charting new and emerging business opportunities for our clients.