iHeartRadio’s John Sykes on the Podcast Boom, Why Curation Matters and Course-Correcting the Rock and Roll Hall of Fame
Shirley Halperin Executive Editor, MusicAs iHeartRadio’s reach holds firm among a slew of streaming options, reaching nine out of 10 Americans every month across its radio, podcasts, digital and social platforms, according to the company, president of entertainment enterprises John Sykes is leading the charge when it comes to live events, television productions and new business development across a multitude of digital options.Sykes’ career began at MTV, which he helped launch 40 years ago alongside iHeartMedia’s current chairman Bob Pittman, who hired Sykes while in his twenties. Sykes went on to lead programming at VH1, where he was named president in 1994, and returned to MTV in the mid 2000s.