India’s MX Player Teams With Lionsgate for Hollywood Content
Naman Ramachandran Leading Indian AVOD platform MX Player has set a multi-year partnership with Lionsgate to bring premium Hollywood content onto the service. Via this agreement, MX Player consumers in India, Pakistan, Afghanistan, Nepal, Bangladesh, Bhutan, Sri Lanka and Maldives will now have access to more than 50 Hollywood blockbuster films dubbed in the Hindi, Tamil and Telugu languages in a year. Titles available in September include “Hunger Games: Mockingjay – Part 1,” “Hunger Games: Mockingjay – Part 2,” “War” and “Destruction: Las Vegas.” Mansi Shrivastav, senior VP, content acquisitions and alliances, MX Player, said: “Our partnership with Lionsgate allows us to bring some of the most popular and commercially acclaimed Hollywood films to our viewers in their local languages. This partnership also enables us to attract new users to the platform while consolidating our existing audience base. We are thrilled with this alliance and look forward to working closely with the team at Lionsgate to make more Hollywood content available for users in the region.”