Tower Records Launches Creative Space in Brooklyn, Revives Pulse Magazine
Jem Aswad Senior Music Editor The demise of the iconic Tower Records retail chain in 2006 was in many ways the final nail in the coffin of the 20th century music business model, but as vinyl sales unexpectedly revived over the past decade, the company relaunched in 2020 as an online retailer. Since then, there have been many rumblings about of some kind of bricks-and-mortar Tower relaunch — there was a vaguely defined space on Sunset Blvd. in Hollywood, and rumors, stickers and posters have been seen around New York for many months. On Wednesday, it made sense: The company has unveiled Tower Labs, a new creative space in Brooklyn, New York. Located on Kent Avenue in Williamsburg, Tower Labs “is designed to engage and stimulate music fans with a range of offerings including live music events, album listening parties, and a new speakeasy style ‘vinyl drop’ window for limited edition music and merchandise releases,” according to the announcement.