‘Love Island’ Label ITV Studios Entertainment Rebrands as Lifted, Syco’s Lee McNicholas Joins as Creative Director
Naman Ramachandran ITV Studios Entertainment has rebranded as Lifted Entertainment, and Syco Entertainment’s Lee McNicholas is joining as creative director, north.ITV Studios Entertainment is the label behind blockbuster shows “I’m A Celebrity… Get Me Out of Here!,” “Love Island,” “Dancing On Ice,” “The Voice,” “Countdown,” “University Challenge” and “Ant & Dec’s Saturday Night Takeaway.”Similarly, Simon Cowell’s Syco is behind hit brands “The X Factor” and the Got Talent franchise. McNicholas spent a decade there as creative director and executive producer.Lifted has been commissioned to produce “Secret Gameshow,” a new primetime pilot for U.K.