Adidas confirms its Kanye West partnership is “under review”
Adidas has confirmed that it is reviewing its business partnership with Kanye West, who has been busy of late dissing the sportswear brand with which he has had a pretty long alliance.“Adidas has always been about creativity, innovation, and supporting athletes and artists to achieve their vision”, the firm said in a statement yesterday. “The Adidas Yeezy partnership is one of the most successful collaborations in our industry’s history”.“We are proud of our team that has worked tirelessly throughout our collaboration with [West] and the iconic products that were born from it”, it went on. “We also recognise that all successful partnerships are rooted in mutual respect and shared values”.“After repeated efforts to privately resolve the situation”, the statement concluded, “we have taken the decision to place the partnership under review.