The Adults In The Room: A Conversation About The Future Of The Kids’ Music Business
For those who think that gauging the musical tastes of children today is simply a matter of consulting the world’s growing trove of data, consider this: Most kids don’t subscribe to streaming services or purchase tickets to live shows — they don’t even have their own social media accounts. “If you look at the demographics, they don’t represent children, they represent parents,” says Karen Lieberman, vp sales and digital for Disney Music