Kylie Jenner and Hailey Bieber Love Emi Jay Scrunchies — Cofounder Julianne Goldmark Breaks Down Why They Are a Staple
Put your flat iron down and grab a chic hair accessory! Since Emi Jay’s launch in 2009, the label’s colorful, patterned, glossy vegan leather and vintage designer scarf scrunchies have been spotted on Kylie Jenner, Hailey Bieber, Sofia Richie and Gigi Hadid and their elastic hair ties have been worn by Jennifer Aniston, Jessica Alba and Sarah Jessica Parker.“Our pieces are unique, ethereal, effortlessly feminine, simple and timeless,” cofounder Julianne Goldmark tells Stylish. “They are for the girl running out the door to catch a workout class and for the girl spending hours in a board meeting.