Roblox says artists can “sustain successful careers virtually” without playing real-world gigs
Roblox vice president and head of music Jon Vlassopulos believes some artists will be able to “launch and sustain successful careers virtually” without ever having to play real-life gigs.Speaking to NME about the future of virtual gigs, Vlassopulos said: “As we continue to push the limits of what music can be on Roblox, we see an opportunity for new forms of entertainment to emerge.“There will be new virtual music products and services for fans to buy and some artists will be able to launch and sustain successful careers virtually without ever having to play a real world show,” he explained.“We believe the metaverse will democratize the music industry, allowing any band or artist of any size to promote their music and connect with their fans directly. They can set up their profile and start spending time on the platform building their virtual Roblox fanbase,” he continued.