Disney Strikes Deal With Publicis Media to Test Nielsen Overhaul
Brian Steinberg Senior TV EditorDon’t count Nielsen out of TV’s measurement wars just yet.Many TV companies are reaching out for new yardsticks to measure audiences rushing to watch TV in digital fashion. Disney is, too — but it’s not abandoning one of the industry’s oldest measurement purveyors as it does so.Disney said Tuesday that it had entered into an agreement with Publicis Media to test work on Nielsen’s new NielsenOne system, a measurement product that aims to count unduplicated video audiences across linear and digital screens and that Nielsen expects to introduce formally later this year.