NBCU Bets on Super Bowl LVI to Drive Peacock Premium Streaming Sign-Ups
Todd Spangler NY Digital EditorThe Super Bowl is the biggest U.S. TV broadcast of the year — and this coming Sunday, NBCUniversal hopes that the NFL championship game gets a massive streaming turnout, too.Super Bowl LVI, pitting the Los Angeles Rams against the Cincinnati Bengals, kicks off at 3:30 p.m. PT on Sunday, Feb.