MIPCOM Cancels Physical Edition, Pivots Entirely Online
Tom Grater International Film ReporterMIPCOM organizer Reed MIDEM has cancelled the physical edition of its TV market, which was due to take place next month in Cannes, due to ongoing coronavirus-related uncertainty.Instead, it will take place entirely online as MIPCOM ONLINE+, a digital platform that will host various events October 12-16.MIPCOM was facing an uphill battle after several key companies dropped out of its physical event this year including Banijay, Fremantle and ITV. Coronavirus cases are also rising in France and the country is enacting stricter preventative measures to stem the spread.The online platform will feature a marketplace, screenings program, and conferences.