‘No Context’ Twitter Accounts Build Community Online as Netflix Co-Opts Trend for ‘Sex Education’ Marketing
Ethan Shanfeld Ever since the dawn of social media, fans have found creative ways to obsess over their favorite TV shows — be it chat rooms littered with “Lost” theories; Tumblr pages dedicated to “Teen Wolf”; or “Game of Thrones” hashtags filled with millions of tweets during just one episode.A handful of years ago, the internet birthed yet another mechanism to interact with television: “no context” Twitter accounts. True to their name, these profiles post captioned screenshots from popular series — from “Glee” to “Succession” — removed from the context of the show.There are no context accounts for series ranging from “The Sopranos” to “Queer Eye” to “SpongeBob SquarePants,” while 274,000 Twitter users follow a profile solely dedicated to Nick Miller (Jake Johnson) of “New Girl.” “The Office” alone has more than a dozen no context accounts, the most popular of which has over half a million followers.