From ‘Cyrano’ to ‘Sun & Sea,’ How BAM Expanded Its Audience During the Pandemic
Brent Lang Executive Editor of Film and MediaAt a time when live theater and events have struggled to shake off the COVID malaise, the Brooklyn Academy of Music has had one of its most successful seasons ever.More impressive than the records that BAM broke for buzzy shows such as “Cyrano,” the hot West End transfer that featured James McAvoy in the title role, is the fact that the arts venue was able to appeal to crowds who had never been to the complex before. Some 48% of ticket buyers were first-time visitors to BAM.