Universal Music Group Teams With Curio to Sell NFT Digital Collectibles for Music Artists, Labels
Todd Spangler NY Digital EditorThe NFT train keeps steaming along: Universal Music Group is the first major music company to ink a partnership with Curio, a nonfungible token platform focused on entertainment brands.Under the deal, Curio will serve as a dedicated global outlet for future officially licensed NFT projects from UMG’s record labels, operating companies and recording artists worldwide. The first project under the partnership will be with British singer-songwriter Calum Scott, a Capitol Music Group artist, which is slated to launch this spring.NFTs provide a way to verify ownership of a piece of digital content, and entertainment companies have flocked to the technology as a way to monetize their intellectual property and boost fan loyalty.