Why Netflix Is Experimenting With Linear Programming in France
Naman Ramachandran Netflix’s announcement last week that it’s trialling a traditional linear offering for subscribers in France took many by surprise, but there’s some sound reasoning behind the move, analysts tell Variety.“Though Netflix has forecast the death of linear for decades I expected them to eventually introduce the approach,” Colin Dixon, chief analyst and founder of nScreenMedia, tells Variety. “It deals with the tyranny of choice effectively and will help people discover content they might never have found.