‘The Beauty Of Blackness’ Tells The Origin Story Of Fashion Fair Cosmetics
The Beauty of Blackness, a documentary that tells the story of Fashion Fair Cosmetics, the first cosmetics line created primarily for Black women, is available to stream on HBO Max.Eunice Johnson – the co-founder of JET and EBONY Magazines – created the company in 1973 after she could not find products that complemented the skin color of the models who were a part of the Ebony Fashion Fair. The upstart cosmetics company provided darker tones of lipstick and eyeshadow as opposed to the more common, neutral hues.“She started this company to really provide a solution for a problem,” said Cheryl Mayberry McKissack, President of Fashion Fair.