ABC-Hulu Chief Craig Erwich Adds Disney Branded TV Streaming Oversight, Shannon Ryan Upped to Disney General Entertainment Marketing President
Jennifer Maas TV Business Writer Hulu Originals and ABC Entertainment president Craig Erwich and president of content marketing for Hulu and Disney General Entertainment Shannon Ryan have both been promoted to expanded roles. Erwich has been upped to president of ABC Entertainment, Hulu & Disney Branded Television Streaming Originals. With this new title, Erwich will continue to oversee ABC Entertainment and Hulu Originals, while adding unscripted and alternative entertainment to his purview, as well as Disney Branded Television Streaming Originals. Erwich, who has overseen the Hulu Originals brand since 2014, is expected to “help bolster DBT’s content strategy for fueling Disney+ with broad, family-appealing original programming.”