Why TikTok’s Popularity Exploded During the Pandemic
Cynthia Littleton Business EditorTikTok has been buffeted by the storm around social media, but that hasn’t stopped the platform from logging meteoric growth over the past year.On the latest episode of Variety podcast “Strictly Business,” Blake Chandlee, TikTok’s VP of global business solutions and head of ad sales, discusses how the service and its many tools kept more than 100 million users engaged in lockdown conditions.“Diversity in content, and the kinds of creators that were creating content on the platform went from pretty simple offerings to diversity around cooking and DIY and education,” Chandlee says.