Russian Online Market Launches With 400 International Executives Taking Part
Leo Barraclough Senior International CorrespondentThe Key Buyers Event: Digital Edition, a market showcase for the Russian film and TV industry, launched Monday with a welcome video from actress Anya Chipovskaya, the event’s ambassador, sent to its 400 international participants, including buyers, commissioners and producers from 55 countries.In the video Chipovskaya appears as an A.I. guide, explaining how to use the platform, arrange meetings, find information, and avoid any difficulties that may arise while attending the online event.