Steven Gerrard's Rangers X-factor pinpointed as finance expert shares Celtic global strategy 'concern'
Rangers have the advantage over Celtic in the battle to snatch the interest of a global audience - due to Ibrox X-factor Steven Gerrard.The Govan side's manager is a globally recognised brand in his own right after an incredible playing career with Liverpool and latterly with LA Galaxy in the USA.Rangers partnered up with media giants Dugout in the summer to expand their reach into international markets as one of 125 top clubs - and Celtic followed suit last week.The outlet looks to raise the global profile of affiliate clubs with short videos promoting players, interviews and classic moments.And Maguire, a senior academic specialising in the business of football, feels Gerrard will give his club a huge boost in other countries due to his