Lifetime Exec Reacts to Network’s First Sex Scene in a Christmas Movie: ‘There’s an Audience Hungry for Grown-Up Romance’ (EXCLUSIVE)
Emily Longeretta Lifetime Channel is moving on from the almost-kiss — well, sort of. This season’s “It’s a Wonderful Lifetime” slate of 12 new movies includes “A Cowboy Christmas Romance,” a holiday movie that features the franchise’s first sex scene. “We think that there’s an audience out there that’s hungry for grown-up romance, and we’re looking forward to adding some smolder to the usual holiday sugar and spice,” Tia Maggini, SVP of scripted content at Lifetime, exclusively tells Variety.