ITV’s Director of Television Kevin Lygo has defended the viewing figures and rejected criticism of its ITV2 jewel Love Island, following the finale of the fifth series of the show earlier this week, saying claims the show is past its peak are well off the mark.With ratings for the finale down on previous years, Lygo told the Edinburgh Television Festival: “This is a pattern you see when new programmes come along and they’re huge phenomenons.
On catch up, it’s the best performing series ever. Who would think you could invent a programme that runs every night at 9pm for eight weeks and keep viewers, especially young viewers who are hard to find now?
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